It’s important to grow your list of people you communicate with and market to – so make it easy.
Don’t ask for twenty pieces of information. Get my name and email and be done with it.
more information you ask people to give you – the more likely they are to leave your site without signing up at all.
I recommend asking for name and email and then focus on giving people information that either educates, enlightens or entertains.
What about you?
How much information do you feel is appropriate for businesses to ask for from you in order to communicate?