Pinterest is a visual bulletin board platform that’s “all the rage”. With over 1.5 million daily visits, predominantly from females looking for ideas on anything from home decor to fashion to recipes to insipiration, this beautiful site serves as a reminder of what’s cool and stylish.
And since you’re so cool and stylish…….you should get in on this party. Or this opportunity, as we like to say in the world of branding.
The Basic “How’s”
Whether you’re looking to log ideas for yourself – or have people log the idea of doing business with you, Pinterest is the easiest, most visual platform to date. And its’ power is wide reaching. In January of 2012, Pinterest drove more traffic to websites that Linked In, Google+, Reddit and You Tube combined.
I know. Hard to believe. You read it twice didn’t you?
So – Let’s Get To It!
1. You need an invite to join. You can do a couple of things to get an invite. One, ask a friend who’s already on Pinterest to send you an invitation. Two, use your Facebook profile or Twitter page and post a request. Surely someone loves you enough to invite you in!
2. If you’re a business, use your business name as your user name. Currently there’s no distinction for business or brand accounts, but you can set yours up with this focus.
3. Complete the “About” section. It will appear underneath your profile and give people a better idea of what you’re about. Don’t forget to put your URL in the profile for better searchability.
4. Install the “pin it” button. It’s super easy. You can’t blow up the site and it makes using it a million times better.
5. Create some Boards…..as in Pinboards. And be both relevant and clever when naming your boards so people don’t get “bored”. You want to spark interest and “re-pinning” (which is way better than getting pinned by a frat boy!).
6. Follow the leader. Look for people who are bigger names in the games you play or the areas you’re interested in. No worries about time or effort – connect with everyone.
And look for my next message with more insights and steps to take to help you leverage Pinterest. I want you to get started with a few simple steps. We’ll add more as we go!
And as you “go” – connect with me on Pinterest – http://pinterest.com/denisebutchko/