Author Archives: Denise Butchko

Your Sales Pitch In An Instagram World

I just got a call from the NAHB Chicago (National Association of Home Builders) pitching me on advertising in their directory. That’s fine. They have a job to do. They have advertising to sell. Here’s my question – What makes … Continue reading

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Is “I Hope So” a Generational Response?

I’m in the grocery check out lane and discover a common geography with the check out guy. He’s young. Really young. He tells me his friend that lives on this same street just had a graduation party and she had … Continue reading

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Native Advertising in House Beautiful Magazine – for Iams Dog Food – Go Figure!

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Posted in Blogging, Insight, Posting Protocols, Social Media Tips, Social Search, Uncategorized | Tagged , , , , , | 1 Comment

Can a Seat in Coach Level the Playing Field?

After a business flight was cancelled and then the follow-up flight delayed, I finally arrived at my destination. At least, at the destination that was listed on the Boarding Pass. The flight was for a conference, so I took the … Continue reading

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Whether You Want To Or Not…..

People tell me on a nearly daily basis that they “aren’t on Facebook” or they are not interested in being “on line”. I don’t argue with them. I don’t see it as my job to drag people kicking and screaming … Continue reading

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Social Media Toolbox For Design Build Pros

Terrific webinar highlighting aspects of using Houzz for business development. Now you’re ready for more – here’s your link to success – click on it to register http://bit.ly/MarketingToolbox    

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Why Is Today So Noisy?

It started with the volume in the locker room. I’m at the gym to attend a morning Pilates class and they’re rockin’ it like it’s 1999. Not just when I walk in the door, but in the locker room as … Continue reading

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How To Look Smart On Social Media

I hear from lots of people about how confusing and fast moving social media is. And I agree. Some days it’s hard to keep up. Ok. Most days – it’s hard to keep up. So how do you know what … Continue reading

Posted in Blogging, Email Marketing, Fan Pages, Linked IN, Posting Protocols, Small Business Support, Social Media Tips, Uncategorized | Tagged , | Leave a comment

Sharing – Are You Generous or Stingy?

Do You Share Enough – Or Are You Stingy? Sharing goes beyond splitting your cookie or sandwich in half or dividing the domestic chores with your partner. In 21st Century Marketing Terms – Here’s What It Means And How It … Continue reading

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Are You Posting Like You’re Playing The Powerball Lottery?

How much time do you have to spend to be effective at utilizing social media platforms like blogging, Facebook, Linked In and Twitter? Bottom line: There’s no magic bullet. As millions of recent Powerball purchasers chanted as they stood in … Continue reading

Posted in Small Business Support, Social Media Tips, Social Search | 13 Comments